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29-Oct-2016 00:22

Analysts expect the acceleration to continue over the next five years.Target marketing, changing demographics, and decreasing stigma about online dating are continually bringing new users to fore.according to a report last fall from business research firm IBISWorld.Growth: Six per cent per year for online dating and related services in Canada since 2010, according to research firm IBISWorld.Mobile: Sixty per cent of online daters in the United States were using only mobile devices as of July 2014, up 25 per cent from the year before according to research firm Com Score.If you and another person both swipe right, congratulations, you are "a match," and permitted to have a conversation akin to text-messaging with that person.Unfortunately, this is no longer just a Tinder trend.For those of you who are not familiar, Tinder is online dating stripped down to its most superficial qualities, in addition to requiring the least amount of effort if one wishes to pursue a date.The rules are simple; swipe left if you like someone's picture, and swipe right if you don't.

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The field is already crowded, with almost 3,900 companies running dating sites, according to a report last fall from business research firm IBISWorld.

Match, whose portfolio includes Ok Cupid, Tinder and Match.com, went public in November at a share, and although the stock is trading below its IPO price, it currently boasts a market cap of .3 billion.



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